TARGETING OPTIONS

Element Network, LLC. offers multiple targeting options for your advertising campaigns including Contextual, Behavioral, Retargeting and Geo-Targeting.

Contextual Targeting:
Contextual targeting uses keyword targeting to display your ad when the consumer is searching or browsing for your product or service. As the name implies, your ad targets the context of a consumer's keyword search or a web page that a consumer is looking at.

Say, for example, that you have a pet related website and you bid on the keyword "dog". A consumer either searches on the word "dog" or visits a web page with the keyword "dog" in the URL and your ad is displayed. The type of ad displayed depends on the type of campaign you created.

Behavioral Targeting:
Behavioral targeting displays ads based on a consumer's past browsing and search behavior. With behavioral targeting, ads are not displayed based on the context of a consumer's current keyword search or browsing activity. Rather, ads are displayed based on searching and browsing behavior over a period of time.

Using the same example we mentioned for Contextual Targeting, you have a pet-related website and you choose the keyword "dog". On Wednesday a consumer searches on the word "dog" or visits a web page with the keyword "dog" in the URL. Using proprietary tracking methods, our network is aware that this consumer has an interest in the travel category. As a result of their browsing behavior, your travel ad will be displayed to that consumer later that week or month, regardless of what they are searching for or viewing at that time.